Annas Weblog

Ecocho leads, Google follows: Forestle offers “green” search
August 28, 2008, 9:32 am
Filed under: Environment | Tags: , , ,

About one year after the establishing of Ecocho, an Internet search machine committed to global carbon exchange through reforestation, Google follows with Forestle. In cooperation with The Nature Conservancy and the Adopt An Acre project, Google helps to restore and maintain threatened natural habitats all over the world by donating all of their income through “minus administrative costs”.

Every search through Forestle will preserve an area of 0.1m² which is about the size of a piece of paper in A3 format. Because every average Internet user is supposed to carry out around 1.000 Internet searches per year, this would add up to a surface of 100 m² of protected area. Imagine the total protected area surface if every single Internet user would go through Forestle! With 1300 Mio. internet users worldwide this would mean: Google funds 13 Mio. acres (130.000 km²) of protected area – which is about the size of Island. 2 years of Forestle-search and Google funds the Great Barrier Reef completely!

However apparently Google is only interested in forest ecosystems for which reason ever. May they be more catchy in terms of marketing and advertisement “Ooh, yeah – let’s save the rain forest!” or may there be the actual carbon sink issue in the back of their Google heads, which both is great – don’t get me wrong.

But if everybody goes through Forestle from now on: Who will pay for Google?

2 Comments so far
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Hi Anna!
after all ist forestle brauchbar?
weisst du, ob auch Nestle dahinter steckt?

gros bisous!


Comment by Johho

Of course: Forestle was “usable”. It was at least usable until Google bailed out. Ecocho – a year ago – didn’t take the same risk and relied on a two pillar deal with Google and Yahoo, both (as far as I know) idependent search machines with own search programming. When Google bailed out on them, they still had Yahoo to rely on.

How’s life in Haiti? Are you going to be here for christmas or in Chile? Would love to see you again.

Met Maria a while ago and talked about you. You’re very much missed here.

Keep up all the good work! And don’t try to save the UN from themselves ;). This is impossible.
Hugs! I’ll empty a Pinkus for ya’ ;).

Comment by Anna

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